The global Our world. Your move. campaign has inspired more than 100 National Societies to commission songs and videos, reunite war veterans, offer free blood pressure checks, host photo exhibitions and essay contests, paint zebra crossings, hold picnics, re-enact the battle of Solferino, parade in streets and parks, debate, update web sites, raise funds, organize football matches and clean up rubbish.
The three-year campaign can be customized to draw attention to National Societies’ top humanitarian issues (their ‘Solferinos’) in their own countries. Issues they have highlighted so far include violence against women, human trafficking, HIV and AIDS, road safety, first-aid training, stigma and discrimination, climate change and conflict.
They have also used the campaign to mark a series of significant milestones for the International Red Cross and Red Crescent Movement: the 150th anniversary of the battle of Solferino, the 90th anniversary of the founding of the International Federation and the 60th anniversary of the Geneva Conventions.
Whatever the event, the call to action is the same. The Movement aims to persuade people from all walks of life to engage in humanitarian action. It’s our world and together we can move it. Red Cross Red Crescent magazine presents a selection of ‘moves’ from around the globe.
Photo caption:
In Bangkok, the Thai Red Cross Society launched the global campaign with a parade along Henry Dunant Road in Bangkok and the opening of a special exhibition in one of the biggest shopping centres in town.
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sources: redcross.int
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